The pandemic has brought the fast pace of fashion to a screeching halt. Shops closed. People stopped buying. And more recently, the news linking a fast fashion giant to claims of ‘modern slavery' has brought fast fashion into the spotlight once again. It seems we've come to a fork in the road and now we need to choose. Continue with fast fashion or take the slower style route?
Now is the perfect time to turn to more sustainable fashion choices. All signs point to buy less, buy better. So with the move towards more slow fashion, made to measure is the perfect option. Our mission is about keeping waste low and quality high, whilst creating stylish pieces that fit you and your style perfectly so that you can invest in pieces that will look fabulous and last forever.
It seems people are still nervous about hitting the high street and when you can't even try on the clothes your thinking of buying, the experience just isn't what it once was. So avoid the crowds and instead opt for a personalised shopping experience with a made to measure consultation. Have the time to consider styles that suit your body shape, colours that flatter your skin tone and fabrics that work to your needs.
As we ease out of lockdown, we've perhaps all had time to ‘shop our wardrobe', edit out the pieces we really don't wear and now is the perfect time to fill in the gaps. Maybe it's a great new pair of wide legged trousers or a silk blouse that will complete your capsule collection. Or maybe a wear anywhere blazer or boucle jacket are the pieces that will add a finishing touch to your style essentials. It might take some time to invest in you but you will know that you're getting it 100% right in the style stakes with a piece made just for you.
Just as people are making conscious decisions about the clothes they buy, they're also making some conscious decisions to help support the small business community. The high street needs our help, we understand that, but more and more people are opting to support smaller businesses right now. Customers are wanting to understand the vision and brand values of the clothes they buy. And by shopping small, you will be supporting entrepreneurs who have invested in their passion, with the customer at the heart of what they do.
Joan Crawford once said, "Care for your clothes like the good friends they are." When you buy clothes you should really love them. If you only ‘like' something when trying it on, don't buy it. Value them and care for them. To do that, it's important to know #whomademyclothes. The rallying cry of the Fashion Revolution, this simple question is very powerful and will impact the way you buy. Made to measure garments are designed just for you, made by our tailors in London and because they are made to order there is no waste. Now is the time to cut down on waste - both in the production of clothes, the time you spend shopping and the sheer number of pieces you just don't wear.
We've all bought a fabulous blouse or pair of trousers that feel that it's just a bit off. You wear the piece a few times, convinced you can make it work but you never can. So instead of wasting time shopping for pieces that don't fit, opt for a piece that's made just for you. Imagine putting on a pair of trousers made to fit your body perfectly. But not only that, they're in your favourite colour, in a fabric that drapes beautifully and holds it's shape and no one else has a pair quite like them.
The last few months have given us all time to pause and take stock. Our priorities have shifted and those high street hauls just don't hold the same appeal. Maybe now is the perfect time to ditch fast fashion for a slower style.
Please do get in touch to book a free consultation at your Hampstead studio. We can introduce you to the range in a safe environment and look at the pieces that fit your style personality.