In 2014 I left my job having worked in the corporate world for many years. At that time I thought before I get my next role I'd love to find a pair of trousers which really fitted me.

Despite my best endeavours (and I do know how to shop - my two bedrooms with wall to wall wardrobes crammed full of clothes will vouch for that!), I couldn't find that elusive perfect fit. That was the seed that started the journey to launching Distinctively Me.

"I'm passionate about designing and making clothes which help women of all shapes and ages look and feel fabulous.  A year into my business and this founding principle is stronger now than it's ever been."

Jill White



I began asking other women if they could find the perfect fit, and it seemed I wasn't the only one.

Whether it was waist to hip ratio, arm or leg length, calf size, thigh shape, bust to waist ratio - all of us are completely different and few of us conform to industry standards.

Based on this, and my experience from having worked in clothing retail, I thought there might be an opening for a new business focussing on beautifully fitting tailored clothes for women.


I set to work planning a range of clothes, developing a brand, sourcing materials and putting together a business plan, all of which came relatively easily to me based on my previous experience. I am however no tailor - I knew I wanted the clothes to be made here in Britain, and my search for the right partner to work with has taken me two years.

John is the ideal partner with a background in bespoke tailoring, working for the likes of Roland Mouret and Thierry Mugler, and then more recently successfully running an alteration tailoring company, he has the perfect mix of skills.

John also shares my passion for helping people who have a desire to build a career in tailoring here in London - he has lectured at London College of Fashion. Moreover John is fun, energetic and a joy to work with.


The name Distinctively Me comes from a desire to bring you clothes which are beautifully made, tailored clothes which fit so perfectly they become your favourite things to wear. The clothes that make you feel special, smart and comfortable.

Each label in your clothes will show "Size Me", as we no longer have to be defined by a number or feel that we are not anything other than fine just the shape we are.

We are both excited to be on the Distinctively Me journey and can't wait to bring you that elusive perfect fit.

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